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ELSA labs are participatory and inclusive quadruple helix innovation environments. Here parties work together on an equal footing in tackling societal and business challenges. The ELSA lab generates societal impact by the integration of societal goals in AI (re)design from the start. 

In our ELSA lab, multiple case studies are therefore conducted, integrating Ethical, Legal and Social aspects in the continuous (re)design of AI for Sustainable Food Systems. We study the technologies in their context of use, so as to keep an eye on social arrangements, applicable to the commercial use in business contracts, and so advancing the required governmental guidelines and laws.

This ELSA lab enables to identify what choices can be safely and responsibly delegated to AI and which role is left for humans. It also highlights which ethical, legal, and social aspects should be incorporated in the technological design and how economic, societal, and environmental values have to be balanced in the design. Additionally, an ELSA lab recognizes preferred ways to shape those relationships, together with various stakeholders.