Why ELSA is important for AI and data driven tech?
Digital innovations such as picking robots, AI‑based decision support apps and autonomous vehicles (tractors and drones) are increasingly used in the agri‑food sector. Beyond efficiency and productivity gains, many AI innovations also promise greater sustainability. For example, autonomous weeding robots and precision spraying technology can reduce pesticide use. However, under which conditions do AI innovations truly contribute to sustainability? And are they developed and deployed with sufficient attention to Ethical, Legal and Social Aspects (ELSA)?
AI systems rely on large volumes of data, often sourced from farmers’ fields or consumers’ behaviour. This raises questions about data privacy, legal responsibility and unintended impacts on end users. Integrating ELSA considerations from the early stages of development is essential for responsible and sustainable AI innovation in agri‑food.